That includes poetry books, picture books and memoirs. Contact information and bio, product information, promotional information, interview resources, media reactions, press release, book excerpt, and title page. Many authors have no idea what these are or how to use them. In an earlier post we discussed the five tips for writing a stellar press release which should give you some added guidance in the dos and do nots of press release writing. This is the perfect opportunity to get your ducks in a row and prepare for the launch. A digital media kit, also known as a press kit, electronic press kit, or media kit, is an information packet about a business or product. Marketing, entrepreneur the ingredients of a press kit. When youre launching and marketing your book it can be essential to get attention from the media. Hoang is the author of the awardwinning book blue sun, yellow sky. Your media kit should work for you like a hired hollywood publicist, says shannon oneil of duolit and alli florida meetup cocoordinator. For this reason, book press kits are important to your book marketing efforts. Apple mac pages, microsoft publisher, adobe illustrator ai. A year later, when im dejunking, your book ends up in a. This pdf includes a media kit checklist, a book promotion planner.
How to create a stunning media kit for you and your book. This is both good for you as you have everything in the one place and so wont need to waste time searching for things and for bloggers and other members of the media. The authors photo may have to be replaced if it is no longer realistic. A media kit is a great way to capture all the information you need in one place. Media kit for indie authors alliance of independent authors. For this reason, book press kits are really important to your book marketing efforts. But when you include this information on createspace, it. Your author media kit is important for your book marketing efforts. Ill discuss them all during the free webinar the indie authors guide to creating a killer media kit from 6 to 7 p. The ultimate book press release template free download.
Authors, you need one for each book you release, and sometimes for a full series when youve released all the books in that series. Consider the limitations of certain social media platforms. After launching my social media and online book campaigns, i decided. How to write an amazing author bio book marketing for self. The good news is media kits are very easy to put together, and they. A book launch plan for firsttime authors without an. How to create a professional press kit in 8 easy steps writers. A media kit, in its simplest sense, is a collection of information that tells members of the media why they should care about you. The basic concept is to write a headline which compels the reader to continue reading. Lets explore media kits for writers and how they might be helpful to you in various types of writing and publishing work.
A package of 8 pdf documents that are preformatted templates for the most important items in your book s media kit. Oct 12, 2010 now were going to focus on building five important elements of your media kit. How to make a media kit for your book writers and authors. An author press kit is a package of information about a particular writer. Its become common for authors to maintain their own media kit on their.
The intriguecompulsion factor of your book press release headline needs to be balanced by some actual information. It is a compilation of information about your book or your company that is provided to the media. Here are seven things indie authors shouldnt do without in an author media kit. Think of it as a supercharged business card that explains who you are. Most green authors dont realize that it is largely up to them to promote their book. Tim ferrisss 4hour workweek and lifestyle design blog. So to appeal to media and thought leaders alike, you are going to need to tell them why your book matters to them and their audience. See more ideas about media kit, author and press kit. Jan 07, 2016 every press kit requires 8 main parts. Be sure to include anything that will authenticate you as an authority on your book s subject. How to create a killer press or media kit fashion pr 101. How to create a professional author media kit writers edit. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. If i dont find one, i put the book on my bookshelf.
This book has a chapter for each kind of carrot recipe, from soup to salads to cakes. In general, a release for a media kit should focus on the unveiling of your new work. Every tool in the book launch toolkit can work for any author, and any. Heres a list of items to include in your speaker media kit or speaker press kit ive compiled a list of typical items a speaker may include in their speaker media kit. Why you need a media kit for your book author unlimited. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or.
Jeff peckman is a versatile, articulate and fun spokesperson, interviewed over 200 times in both liberal and conservative local, national, and international news media since 2003. Oct 22, 2015 michael siemsen is the usa today bestselling author of 6 novels, including the dig, a warm place to call home a demons story, and exigency. Add an author bio and list published books generate buzz by adding friends and fans to their network. Id show the book to people at book fairs and signing events, and theyd flip the book over, read the bio, and laugh. Use our free press kit template to appeal to media and standout among the. Once you have completed your work on a new productwhether it is a book, a record, a new cd series, or even a blogyou will probably have some time before it is available to the market. In a blog post, one writer goes so far as to say that readers bought copies of his first book after reading only his bio. Rightclick the link and select save as to download it, then doubleclick the file to open it. For books that arent enrolled in select, publicists tend to include a pdf. Make sure that you get their attention and interest with a media kit thats not only useful and informative, but also perfectly designed. Approach media contacts with carefully designed press releases. If you have upcoming events, it might be a good idea to omit them from your media kit press release to keep the article timely a. Dec 26, 2019 your author media kit is not for your readers but for journalists, bloggers, book store owners and anyone else who might want to feature your book within their sphere of influence.
This is part 1 of a 10part series on creating your author media kit. Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. A selfpublishers companion media kit the book designer. Include recent and meaningful press release dont include a press release about hiring a new sales rep, include high res images of key products dont put your entire line. Think of it as a supercharged business card that explains who you are, what your books do, and what separates you from others in your field. Build your brand the ultimate guide to creating an author media kit. Visit amazon author central, click on your book, and add it in the about the author section or if you published a paperback version of your book on createspace, you can enter the bio in the author biography section for your book. Just about everyone agrees that whoever wants to see your media info will also want at least a sample of your writing. Joannas site for writers, has been voted one of the top 10 sites for writers three years running. How to make an author media kit celebrating independent.
If you do not have the slightest of the ideas about what a media kit is or how to create an effective media kit. May 29, 2017 please thumbs up and subscribe to my channel. You have a new title out, or youve been asked to do a book signing or an interview, maybe participate in a panel discussion a brilliant opportunity for some publicity. A media kit is one of the most useful, and powerful, tools you can make to go with your book. Sep 25, 2011 once you have completed your work on a new productwhether it is a book, a record, a new cd series, or even a blogyou will probably have some time before it is available to the market. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. B efore an author gets that allimportant magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit.
Media kit and samples the blog of author tim ferriss. While other authors are struggling to create their author media kits. Review your design media kit, book signing, your design, writer, cards against media kitbook. You dont even know what that is, let alone how to put one together. Take charge of your marketing, sales and promotions, whether a major publisher picked up your book or it was selfpublished. Over 300,000 authors trust the professionals on reedsy, come meet them. Penn is the new york times and usa today bestselling author of thrillers on the edge, as well as bestselling nonfiction for authors published under joanna penn. For example, media highlights should be a spattering of your best and greatest and current placements. See more ideas about media kit, kit and layout design. Nov 05, 2019 your ebooks needs a media kit at the ready. Here is a link to the entire media kit in one jumbo zip file. Michael siemsen is the usa today bestselling author of 6 novels, including the dig, a warm place to call home a demons story, and exigency. Even if you dont plan to promote to traditional media, it makes you look professional, and it captures all your information in one place. Why having a media kit could increase your press coverage.
Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Indie author power packfree templates, checklists and. Although a press kit should be comprehensive, every promotional item or piece of marketing collateral ever. Media kit templates for indie authors faqs the publicity. Jun 03, 2017 a media kit is an information packet that informs everyone not just members of the media about you and your author brand.
Even if you do not plan to pitch your book to traditional media, a press or media kit is both a useful addition to your website and a valuable exercise. Here are the best 10 reallife media kits for your inspiration in making yourself a media kit. Choose a portion of the first chapter, or a sample from your best chapter. Leave them at bookstores, give them to book buyers and send them in your media kits along with your press release. Then youll have a link you can share via email or elsewhere whenever people want to know more, have info requests, etc. In the case of an indie author media kit, it tells people the basics about you, the author, and your books primarily, the book youre currently promoting. A media kit is an information packet that informs everyone not just members of the media about you and your author brand. These include your author bios in different lengths, and a two press releases one for fiction and one for nonfiction. If people have written you asking questions about your book or article, include a sampling of. Use canvas amazing collection of templates to create a media kit quickly and easily. Boost your brand and business with an impressive information packet made from one of canvas professionally designed media kit templates. You can get inspired by these reallife media kit examples and find an idea for building your media kit. As david meerman scott asks in his classic bestseller the new rules of marketing and pr reporters and editors use the web to seek out interesting stories, people, and companies.
Before an author gets that important magazine, newspaper or radio interview, an interviewer will spend time perusing their author media kit. A book press release is an important part of your book marketing effort, you know it, i know it, the guy next door knows it. Imagine it as a resume for your company that aims to answer questions from media, investors, potential clients, and others. Youll meet real authors who, through savvy pitching, have forged valuable relationships and sold thousands of books. These items may also go on the media page of a website. One of the first things you need to create is a great online media kit. Editors and reporters get numerous press releases and media kits on a daily basis. Theyd walk off with a copy of the book based on the bio.
A lot has been talked recently focusing on the value of media kits for blog owners in this digital world. Another 4 templates for items that will come in handy during your book marketing campaign. She is a professional speaker on creative entrepreneurship. He lives in northern california with the wife, the kids, the dog, that cat, and he occasionally wears pants. Nov 18, 2002 a media kit for potential investors is much different than a kit for potential clients. A book launch plan for firsttime authors without an online. Choose a chapter that reflects what the book is about. With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up. The authors program is a free feature designed to help authors promote themselves by reaching their target audience passionate readers and fans through the use of social media tools.
The book launch toolkit has 20 different tools, 7 worksheets, and 4 cheat sheets, as well as an innovative launch plan tool that will help you conquer every aspect of the launch, on time, on budget, and with superior results. Return to book promotion tips printmobilefriendly version. Sample chapterwhy selfpublishing is entering a golden age. New books, new photos, new press releases, new events.
It puts all the information about your book all in the one file. This could be through creating intrigue, using the power of fear, or making a bold or unusual claim. A media kit, also called a press kit, is a package of key information about a product, business or event. Your media kit supplies media personalities with any and all information they will need to write a story or conduct an interview about you andor your book.
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